The goal is to create a collective of Filipino-made “good
games” and merge with POKKT’s monetization platform.
POKKT (Pocket), an alternate monetization platform for games
and app developers and publishers in India, has partnered with Synergy88, a
group of companies that does games, apps, animation and advertising in the
Philippines.
The joint venture is to give Filipino mobile game developers
the attention they deserve, shared an official statement.
“In a country that has 45 million smartphone users, I find
it shocking that no Filipino game has made it to the Top 100 on the Google Play
store,” commented Nimit Panpalia, Global Head of Developer Acquisitions, and
POKKT. “Filipinos are known to spend hours on games like Candy Crush and Clash
of Clans, but hardly spend time playing any Filipino-made mobile games. We’d
like to change that mindset,” he added.
Synergy88 has taken the challenge through a publishing
initiative called 88GamePub: to find existing “good games”, polish it with new
strategies and collectively take it to market.
“The goal is to create a collective of Filipino-made good
games and merge POKKT’s platform, which is an upward option to monetize
non-paying users. We’re currently accepting game submissions till March 20,
2015,” stated Alvin Juban, Director of Business Development, and Synergy88
Digital. “The goal is to have 40-50 of the most notable Android games launched
in the Philippine market, and then go to the neighboring territories,” he
added.
Accepted applicants, POKKT explained, will be expected to
successfully participate in its three-month programme. Each game will be
modified for integration to POKKT’s system, which includes promoting other
games in the collective. Other modifications are the addition of offer walls
and non-invasive video ad screens, combined with proper implementation of
Facebook and Google log-in and adherence to proper development guidelines.
After all conditions are met, the modified games will be
relaunched by 88GamePub and promoted online and through partnerships.
The games will be the focus of the three-month programme and
will provide insight on what works in the Philippine market.
Panpalia envisions POKKT’s platform to challenge the
outsourcing stereotype that is present in the Philippines. “If Filipino game
developers are talented enough to be producing games for Western markets, why
can’t they produce original games in their own country?” asked Panpalia. “We
believe that Filipino developers can build great mobile games for Filipino
audiences, but Filipinos don’t know that such mobile games exist.”
Aside from granting more visibility to Filipino-made games,
POKKT free
mobile recharge apps will also claims it will get Filipino game
developers higher ad revenue than they would if they published their games on
the Google Play Store. “The more games we receive from Philippine gaming
community, the higher ad revenue these developers will receive,” stated
Panpalia. “As more Filipino games will be cross-promoting ads to each other,
this strategy creates more value for advertising companies to spend their
marketing on. We will then distribute the ad revenues to the developers,” he
explained.
As an ad platform, POKKT has already achieved regional
success in Thailand, Indonesia and India. By partnering with Synergy88, it
hopes to achieve the same in Philippines. “We hope that the Philippines can
join POKKT to create a more cohesive mobile gaming market in Southeast Asia,”
concluded Panpalia.
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